Ambitious Launch for Data-Driven Consultancy Salient
October 21 2021
In Chicago, a team of agency, tech and consulting execs including Bryan Specht and Tricia Ewald have launched Salient Global, a new agency focused on creating 'data-driven human experiences'. An ambitious growth plan involves acquisitions, and nine Managing Partners are already on board.
Joining Specht (CEO) and Ewald (Global President) as Senior Managing Partners are Guy Cierzan - Chief Strategy Officer (Minneapolis office) and Daniel Welch - Chief Digital Officer, Toronto office. The five other Managing Partners are:
- Jenny Garner - Head of Employee Experience, Chicago office
- Jaclyn Johnston - Head of Purpose, Chicago
- Andrew Kelly - Head of Marketing, London office
- Emily McMahon - Head of PR, Chicago, and
- Andrea Zimmerman - Head of Brand Strategy, Minneapolis.
The group says 'active acquisition processes' are underway on the US east and west coasts and in Europe and Asia; and that its partners have invested capital and raised substantial seed funding for the company's operations. They are also working 'to build a network of partnerships, alliances and an active pipeline of acquisitions'.
The firm will use performance-based compensation models built in collaboration with clients; and provide subscription-based services across a suite of data-centered products currently in development and branded as 'Salient Synapse'. Specht (pictured) worked earlier as Managing Partner and Chief Growth and Innovation Officer of change consultants ICF Next, and has spent the last year and a half as Group President, Transformation, Consumer Activation and Marketing at analytics-driven marcoms specialist
W20 Group. He comments: 'Our model is purpose-built for a 'cookieless' future, as the sources of traditional digital data are becoming rapidly constrained by privacy fears and tightening regulations. Our people and partners all share a passion for using data to guide creativity, communications, and innovation to deliver real growth that helps our clients and their communities flourish'.
According to Ewald, who like Specht worked at ICF Next and its predecessor company Olson, 'There is a fixation on relevance in marketing and communications today, but we believe salience is a more powerful concept. To us, salience means using the right data, combined with true human ingenuity and creativity to deliver the most natural, measurable, sustained growth'.
Web site:
www.salientglobal.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
