Senior Hires for Expanding Fanplayr

US-based real-time targeting specialist Fanplayr has appointed Jack Hallahan as VP of Sales for the US, and David Ticconi as MD for Australia and New Zealand; and has promoted Mariano Tripiciano to MD of the Americas.

Fanplayr taps e-commerce behavioral data using machine learning and AI to help businesses increase conversion rates and revenue via targeting and retargeting. The company launched an anonymised user identification solution in August, called PrivacyID, to address both new privacy laws and the impending ban on third-party cookies.

Hallahan is a veteran of data driven marketing, having held leadership positions at Thunder (acquired by Walmart) as Head of Partnerships and Revenue and at Celtra as SVP of Partnerships. Ticconi brings in-depth experience in mobile marketing platforms, and worked previously as Managing Director at Airship and VP of Sales - Australia at AdColony.

Tripiciano has worked at Fanplayr since 2013, previously as VP of the European region and as Managing Director of Latin America.

Co-founder and CEO Simon Yencken (pictured) comments: 'As Fanplayr continues to grow in global representation and product breadth, it's critical to invest in highly talented and experienced individuals who can enhance and develop the vision through sales leadership and operations best practices. Jack, David and Mariano all bring a wealth of knowledge about personalization, AI and Segmentation as a Service. In addition, their experience with global partnerships will be pivotal in Fanplayr's development of global sales and in exceeding current customers' expectations'.

Fanplayr is headquartered in Palo Alto, California with offices on five continents. Web site: www.fanplayr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.