Senior Hires for TVSquared

Converged TV ad measurement and attribution specialist TVSquared has appointed Debbie Wogan as Chief Revenue Officer (CRO) and Jessica Hindlian as SVP of Identity and Partnerships.

TVSquared's ADvantage platform measures the effectiveness of linear, addressable and OTT/CTV, based on data from 150m households globally and more than 65 CTV platforms. Last week it rolled out its fully automated cookie-less solution Advantage XP in the UK and Germany.

Wogan (pictured left) brings more than twenty years' experience of digital sales leadership, working with large-scale advertisers across key verticals like CPG and retail. She worked previously as Principal Agency Manager at Amazon, Head of East Coast Sales at Spotify, VP of National Sales at Catalina and CRO at BlogHer. In her new role, she will focus on driving global growth strategy to match the growth of converged TV itself and demand for independent measurement and attribution.

Hindlian (right) also brings two decades of experience working in TV and ad tech, with a strong focus on identity and data connectivity, including roles as VP of Product Partnerships and Sales Implementation at TransUnion; and SVP of Product Management at Nielsen. She was also a founding member of the LiveRamp TV business. At TVSquared she will lead the ongoing development of identity-resolution strategy, establishing strategic partnerships to support data interoperability and allow consistent, unified measurement at scale, for linear and digital video.

Company President Jo Kinsella comments: 'Converged TV requires a new approach to how we measure, transact and identify audiences. Debbie and Jessica are uniquely suited to grow TVSquared's global presence as we expand our TV media coverage and viewership data, and further evolve our identity-resolution solution to account for audiences across platforms and screens. With marketers foregoing legacy TV models, TVSquared is at the forefront to support the industry with measurement and attribution that reflect a cross-platform, cross-screen world'.

The firm is on the web at www.tvsquared.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.