Innovid Hires Chen for Expansion to China

Connected TV ad delivery and measurement platform Innovid has expanded to China, where it has appointed former Google/Publicis exec David Chen as Executive Director.

Innovid helps clients deliver personalized ads across a broad range of digitally enabled channels, including TV, video and OOH - and measure their impact. According to the company, the investment in China further expands its global CTV and measurement footprint ahead of its forthcoming public offering.

Chen (pictured) joins from martech firm Maxbit, where he served as Managing Partner and CEO, prior to which he was MD for Publicis Media in China, after six years at Google, latterly as Country Manager, Media & Platforms. Earlier, he worked for DoubleClick as Senior Solutions Consultant. In his new role, Chen will lead the company's local strategy and support global clients operating campaigns in the market.

Innovid co-founder and CEO Zvika Netter comments: 'Expanding Innovid's presence in APAC has been a major area of focus for us over the past several years with the launch of our Japan and Singapore offices. I have no doubt that the combination of Innovid's innovative technology and David's deep local expertise will provide superior value and guidance to global brands'.

Web site: www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.