Kantar's Jane Bloomfield Named Landor & Fitch CMO

In the UK, former Kantar / Hall & Partners exec Jane Bloomfield has joined WPP-owned brand transformation specialist Landor & Fitch as Chief Marketing Officer (CMO).

Landor & Fitch uses technology and human expertise to build brands, global recognition, and local results, and tracks the impact of everything it does. Bloomfield (pictured) joins after six years at Kantar, where she latterly served as Chief Growth Officer, having previously been MD, Business Development of the Insights division. Earlier, she worked for the group's brand equity research specialist Kantar Millward Brown as Head of Sales and Marketing; and she spent more than thirteen years at Omnicom's ad and brand research firm Hall & Partners, latterly as Global Head of Innovation. She began her career at Infratest Burke (which became NFO, which then became TNS, and then became part of Kantar).

In her new position, Bloomfield is responsible for developing business, marketing and communication strategies across the Landor & Fitch group. She will oversee the global Marcoms team and PR agency relationship, and develop collaboration across the company's 1,200 employees based in nineteen studios worldwide.

Commenting on the appointment, CEO Jane Geraghty said: 'Jane has already earned a mighty reputation as a highly skilled marketing practitioner but also as an inclusive and inspiring leader. She is a delightful and positive person to have around, and we are very lucky to have her with us as we progress our business ambitions'.

Web site: www.landorandfitch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.