New Firm Market Sampler Offers AI-based Survey Tool

Former hotel sector marketer Daniel Diosi has launched an MR software firm called Market Sampler, offering a self-service tool which uses an AI-based programmatic survey delivery method to reach a potential global audience of more than 1.9 billion via over four million public web sites and mobile apps.

The tool offers advanced targeting options by demographics and respondent interests such as career level, industry, lifestyle and interests. Originally developed for political and public research, the solution has now been adapted for general market research and brand feedback.

The solution provides for self-service instant feedback, and users can attach files, links and screening questions to their surveys. It also be used for custom research to enable more advanced targeting, surveying and reporting; as well as continuous research monitoring trends in response.

Diosi (pictured) comments: 'The core business model of Market Sampler is to keep research prices at a reasonable minimum. Online companies can spend anywhere up to 20-30% of their budgets to reach clients through ads and marketing. We don't waste our client's money on ads. We don't incentivize respondents either. We keep our business overheads at a reasonable minimum so we can keep our prices as low as $0.6 or less for a complete response'.

Web site: www.marketsampler.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.