C+R Research Names Martinez-Bonilla SVP and Partner

Chicago-based insights agency C+R Research has promoted Jorge Martinez-Bonilla to the role of Senior Vice President and Partner.

Founded in 1959 by Saul Ben-Zeev and Irving White, C+R offers a range of customizable techniques for qual and quant research, with expertise in youth and family, Latinos and shopper insights. Martínez-Bonilla (pictured) has more than twenty years' experience of providing research and consulting services in the US and Latin America. He joined C+R nearly a decade ago and most recently served as VP of its LatinoEyes and CultureBeat divisions, working with clients to engage and understand the Hispanic consumer segment. Earlier, he was Consumer Insights Strategist and Qualitative Researcher at Smith-Dahmer Associates; and Business Intelligence and Market Research Coordinator at Grupo Q.

C+R said in a statement: 'As a life-long language learner, Jorge's early involvement in cultural exchange programs instilled a sense of deep curiosity that helped him develop a keen sense of cultural awareness and empathy. Beyond his work with the general population, Jorge specializes in multicultural consumer research. He has led research initiatives among all the US Hispanic groups as well as with African American and Asian American consumers'.

Web site: www.crresearch.com .

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