Empower Hires Brett Mowry as SVP of Intelligence

Creative media agency Empower has appointed Brett Mowry as Senior Vice President of Intelligence, leading the firm's Research, Advanced Analytics, Digital Media Analytics, and Data Solutions divisions.

Most recently, Mowry (pictured) ran his own business, Eagna Analytics, before which he was MD of OMD USA. Earlier he worked for shopper targeting firm Valassis as Executive Director, Data Solutions; VSA Partners as Director of Strategy; and he founded consumer insights specialist ESSE One Consulting. Earlier still he held senior analytics roles at Digitals and Wunderman / KnowledgeBase.

In his new position, Mowry is charged with bringing together research, data science, media analytics and other data solutions to develop 'holistic' views of the consumer landscape, client brands and campaign drivers. Commenting on the appointment, Rob FitzGerald, President and COO, said: 'Brett's grasp of the broad impact and responsibility of marketing provides a compelling direction to an already strong and flourishing team.  In today's marketing world, we must seamlessly bring together planning, investment, and intelligence services for our clients. Having Brett in place to represent intelligence is a key component of how we enable this focus'.

Web site: www.empowermm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.