AMC Global Adds Three to Team

In the US, custom MR firm AMC Global has appointed Alecia DiVita as Senior Project Director, Diane Gaede as Research Director and Drevin Shafer as Project Director, focused on designing and managing qual and quant research projects for CPG and consumer healthcare clients.

Headquartered in Blue Bell, PA, the company focuses on product launches, offering a suite of tools spanning product lifecycle. Its proprietary PFU tool (Purchaser Follow-Up) aims to capture insights from real purchasers of new or restaged products immediately following launch, and has been followed by a range of others designed to help brands optimize products for launch and deeply understand purchaser and shopper perspectives.

DiVita joins after more than five years at Adelphi Research, latterly as a Senior Project Director. Gaede most recently worked at Magid as Research Manager/Senior Quantitative Analyst, having earlier been Senior Customer Success Manager at Vision Critical (now <30332 >Alida), and held senior roles at ClickIQ and Ipsos. Shafer joins after eighteen months as a marketing intern at animal health and agricultural sector researcher Kynetec.

Commenting on the three appointments, CEO Ken Roshkoff said: 'Their fantastic, on-the-ground experience in the market research space will not only help projects run smoothly, but will also drive innovation and new approaches to answering critical business questions for clients'.

Web site: www.amcglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.