GBK Names Analytics & Marketing Science Leader

In the US, consumer behavior and analytics consultancy GBK Collective has appointed Dan Yavorsky as SVP, Analytics and Marketing Science.

Headquartered in New York, GBK Collective also has operations in Chicago, Los Angeles, London, Philadelphia and Seattle. The firm offers a proprietary research model combining sector knowledge, research expertise and data analytics to help clients understand industry trends. Yavorsky (pictured) joins with more than ten years of analytics and consulting experience including strategic management at Bain & Company working with brands across categories including consumer packaged goods, health care products, and media and entertainment. Prior to Bain, he provided analytics support as part of Cornerstone Research's corporate litigation practice.

In his new role, Yavorsky will oversee GBK's Analytics & Marketing Science practice, advising clients on customer segmentation, choice modeling, customer lifetime value, brand equity, marketing attribution and marketing mix modeling, among other areas. Co-founder Eric Bradlow, comments: 'At GBK, we pride ourselves on bringing the world's top academic experts, analytics and marketing talent together to help brands solve business problems in high definition. Dan's expertise with advanced statistical methods further builds on our strength as we continue to strive with client partners to improve ROI and decision making through predictive analytics and measurement'.

Web site: www.gbkcollective.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.