Firefish Hires Multicultural Specialist in US

Strategic insight consultancy Firefish has hired Elisa Dominguez as Vice President of Qualitative & Multicultural Insights, based in Los Angeles, CA.

The group launched as a qual agency in London in 2000, then added quant division TheNumbersLab a decade later. It also owns a kids and family specialist, The Pineapple Lounge, and an in-house insight films specialist, Firefilms.

Dominguez (pictured), who joins with more than fifteen years' insight industry experience, most recently ran her own qualitative research company, Ask & Listen, specializing in branding, consumer insights and product/creative development. Prior to this, she worked for Hall & Partners as Qualitative Strategy Director, was a Principal at SinFín Latino Marketing Research, Managing Partner at In-Culture Connection, and oversaw qual projects at New American Dimensions and Kantar.

Beth Broughton, President of Firefish USA, comments: 'As we continue to grow in the US, it is great to have Elisa on board. Her passion and experience wowed us and it is already delighting clients we are partnering with, and so we know that it is going to be a real success'.

Web site: www.firefish.us.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.