Wellington Office for Perceptive

Auckland, NZ-based customer intelligence agency Perceptive is to open an office in the country's capital, Wellington, and has appointed former NielsenIQ manager Roman Konopka there as Research Director.

Perceptive provides research and data-driven marketing strategies to clients across New Zealand, Australia and other global markets, and has enjoyed 'a significant year of growth' with increasing demand from clients in both public and private sectors.

Konopka brings more than ten years' experience in research and data analysis, and will play a key role across the business in Wellington, both growing new areas and managing established clients Dairy NZ, Masterpet and NZ Herald. He joins from NielsenIQ where he worked as a Senior Research Manager.

Perceptive's Head of Research Rachael Weaver comments: 'We've some of the best talent in New Zealand working with us, and I am looking forward to welcoming Roman onboard in Wellington and continuing the trajectory our team is on. From securing a place on the 'All of Government panel' last year to a partnership with Business Desk on their latest Public Sector Campaign, the momentum for work in Wellington is already heating up and we're excited to be part of it all'.

Perceptive will be co-located in the city with marcoms agency Clemenger Group, whose CEO Strahan Wallis enthuses: 'We are thrilled to offer market-leading data and research capabilities in Wellington and have Roman's wealth of experience available to clients. The addition of insight and research services rounds out a comprehensive offer in Wellington. Clients can now access digital transformation and consulting services via Levo, corporate PR and government relations via GRC Partners and full-service advertising and behaviour change communications at ClemengerBBDO'.

Web site: www.perceptive.co.nz .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.