Consumer Insights Platform Birdie Hires Two Directors

AI-based consumer insights platform Birdie.ai has appointed former Kantar exec Cadu Chiba as Director of Consumer Insights and former Ipsos exec Andrea Hiranaka as Director of Insights Products, based in Sao Paulo, Brazil.

Founded in 2018 by Alexandre Hadade and Patrícia Osorio, Birdie uses artificial intelligence and natural language processing to help CPG organizations analyse and understand unstructured data from millions of consumers' comments, reviews and other online conversations. In 2020, the firm raised $1.6m in a seed funding round, which it has been using for US expansion of its sales and marketing teams, and to accelerate the development of new features relating to its integration with other data sources.

Chiba joins with more than twenty years' experience, most recently gained as a director at Kantar. Earlier, he worked for sensory and consumer insight specialist MMR Research Worldwide, food conglomerate BRF, Ipsos, Unilever, BRF and BrainJuicer (now called System1 Research). Hiranaka spent the past more than eight years at Ipsos, latterly as Global Implementation Director, Social Intelligence Analytics Service Line. Earlier she was the group's Global Social Intelligence Competence Lead, and Digital Qual / Ipsos SMX Practice Lead.

Commenting on the appointments, Osorio said: 'We are happy to have both Cadu and Andrea join the Birdie team and for each to contribute to our overall mission in helping product managers be equipped with the most real-time data and insights to help create successful product launches and campaigns. They will be critical to help us build the best product intelligence tool in the world and ensure that consumer feedback is truly placed at the heart of our customers' product decisions'.

Web site: www.birdie.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.