New CEO for Trend-Spotter Stylus

Trend analysis specialist Stylus has promoted former COO Victoria Rennie to Chief Executive, succeeding founder Marc Worth who moves to the role of Executive Chairman.

Stylus identifies and analyses key global trends and consumer shifts from twenty different industries, with a team of more than a hundred industry analysts across five continents delivering online, via digital trend reports, events and multimedia. The firm also offers a bespoke research service, Advisory, to those signed up as Members.

Rennie (pictured) has served as COO for the last four years, having earlier worked in operational leadership and consultative roles within the events industry. Worth, who founded Stylus in 2010, comments: 'Victoria knows the business inside out, and I believe now is the right time for her to take the helm... I founded Stylus with a view to provide trends insights for businesses in all consumer-facing industries. I can confidently say we have done that. Of course, we wouldn't be here today without the support of our long-standing members including Volkswagen, Marriott, Starbucks and PepsiCo, who have been with us for more than a decade, and our investor and strategic partner Hearst Corporation, which has played an influential role in our international expansion'.

Rennie comments: 'I'm delighted to be stepping into the role of CEO for Stylus. Marc Worth is a trends innovator and true inspiration for our industry, and it's an honour to be taking the reins of the business he founded whilst continuing to benefit from his experience'.

The company is online at www.stylus.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.