Essence Leader Matsushita Named WPP Japan CEO

Kyoko Matsushita, the Global CEO of WPP's data-driven full service media agency Essence Global, has been named Chief Executive Officer of WPP in Japan.

Matsushita (pictured) joined Essence in 2014 as its first CEO for the APAC region, overseeing the management of eleven offices there, before moving to the position of Global CEO in 2019. Earlier she was VP of the Mobile Game Studio of GREE UK; Senior Marketing Manager, EMEA at Electronic Arts; and Senior Manager, EMEA, Mobile Products at Sony.

In her new role, Matsushita will relocate from the US to Asia, where she will be based in Tokyo. This follows a transition period as WPP prepares for the merger of Essence and MediaCom.

Group CEO Mark Read comments: 'Kyoko's experience and work at the leading edge of technology and her appreciation for building a strong culture make her the perfect leader for our WPP business in Japan. She is highly respected across our industry, and her return to the Asia Pacific region follows a period of great success as CEO of Essence. I have no doubt she will unlock new opportunities for our people and clients in the world's third-largest economy'.

Web site: www.wpp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.