Basis Names Head of US Quant Offering

London-based insight consultancy Basis has appointed former Hall & Partners exec Laurie Visee as Head of its US Quantitative Offering.

Founded in 1990, Basis delivers bespoke ad hoc and tracking solutions for clients across sectors including media and entertainment, retail, financial services, FMCG and fashion. The firm also has offices in New York, Los Angeles and Chicago.

Visee (pictured) is a brand insights and strategy specialist, who joins after a stint at Omnicom-owned agency Hall & Partners. Prior to this she was MD of insights, design and strategy agency Hypothesis Group and of data driven consumer insights and strategy consultancy Bastion db5. She began her career at Millward Brown, before spending thirteen years at Hall & Partners, latterly as a member of the leadership team.

Basis US Managing Partner Katie Buckley comments: 'Over the past few years, we've experienced high levels of growth and want to continue to offer the most thoughtful and strategic guidance to our clients. Bringing Laurie on enables us to do that with ambition and confidence'.

Web site: www.basisresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.