Polish Opening for MetrixLab

Research firm MetrixLab has opened an office in Warsaw, Poland, its first in Eastern Europe.

Active in more than 90 countries, MetrixLab is a subsidiary of Japanese online services firm Macromill and offers services from creative testing to brand tracking, and packaging to e-commerce optimization. The new office was opened on 1st June in response to 'growing demand from local and global clients in the region', and is led by Łukasz Głowacki (pictured). Głowacki's team currently consists of Paulina Borowska as Senior Research Manager, Olga Mazurowska as Senior Process Manager, and Hubert Sulima as Research Process Manager, with more due to join soon.

Głowacki (pictured) worked for the last five years in ad assessment and brand health at Ipsos.

MD of European Development Jon Arthurs comments: 'With our continued growth path, globally and across Europe, I'm pleased to continue our expansion plans for the region. Our new office in Poland, being first in CEE, is an exciting step towards provide local support and expertise to both our local and regional clients in driving sustainable equitable growth. We are very pleased that Łukasz has joined us to lead this development in Poland, with his broad expertise of sectors and solutions. His passion and expertise for research and marketing is a great addition to our team'.

Web site: www.metrixlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.