Media Auditor BPA Worldwide Names New CEO

Global media auditor BPA Worldwide has promoted Richard Murphy to the role of President and Chief Executive Officer, replacing Glenn Hansen, who is to retire in June 2023. In the interim, Hansen will act as Executive Strategic Advisor, to focus on the iCompli Sustainability and Event Audit practices.

Founded in 1931, the US-based not-for-profit organisation offers media audits and verified audience data to consumer and B2B media owners and media buyers in more than 25 countries. This includes web site audits logging traffic, user demographics, and advertising activity; and audits of attendance and demographics for exhibitions and other events. The organization's iCompli Sustainability provides gap analysis, competitor benchmarking and external assurance for companies interested in following GRI, SASB, EIC and ISO sustainability and corporate social responsibility guidelines and standards, while iCompli Events provides verification of compliance with UFI industry standards for the measurement of trade show attendees and exhibitors.

Murphy (pictured) was previously Executive Vice President, leading global operations, and was instrumental in launching the iCompli Technology Assurance division. He joined in 1992, and has since held various management and exec positions in New York, Toronto, Chicago, and Shelton, CT. Commenting on the news, David Adelman, Chairman of the BPA Worldwide Board of Directors, and CEO, founder of the agency, OCD Media, said: 'Richard Murphy's track record of customer focus, product development, and unreproachable auditing integrity made him the unanimous choice to lead BPA. A testament to Glenn Hansen's strong leadership is his ability to position Richard Murphy as a worthy successor.'

Web site: www.bpaww.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.