Ipsos launches UX Lab in Downtown Chicago

Ipsos has launched a user experience (UX) facility called the Ipsos Experience Lab in the Franklin Center in downtown Chicago, providing space for focus groups, interviews, device tests and simulations.

The 6,000-square-foot facility will offer a space where Ipsos' UX team of researchers, 'design thinkers', developers and artists can provide insights on human behavior and decision-making. Lab spaces and interview rooms are equipped with CCTV streaming and custom environmental lighting. Its centerpiece is a large multipurpose room, built with extra-wide doors to accommodate oversize equipment and plumbing for appliance testing, and this can be subdivided to simulate a variety of environments, from a smart kitchen to a medical station. The UX lab also offers smaller research rooms for 1-1 interviews, and observation spaces.

EVP of User Experience Peter Mackey comments: 'The lab was built to be a flexible, secure, interactive and highly collaborative space in an amazingly diverse city. When we were designing the lab, we worked directly with some of our clients to learn what would make it the ideal environment for them - not just for research, but as a place where people can be comfortable and think creatively. We really think both our clients and participants will enjoy spending time here'.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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