Pureprofile has promoted Joris Schellekens to Head of Data & Insights for mainland Europe, as well as promoting three APAC execs: Keith Ang to Head of Sales, D&I Asia; and Katiemay Gardner and Peta Kernan to Senior Account Director.
The company consists of a research division which builds in-depth profiles of consumers via proprietary and partner panels; and a digital ad division which uses this on behalf of advertiser and publisher clients to execute targeted digital marketing strategies. Founded in the year 2000 it is based in Surry Hills, Australia with locations in North
America, Europe and APAC.
Schellekens joined less than eighteen months ago and according to the firm has made an immediate impact on European growth; in his new role he will continue to identify business opportunities with new and existing clients, but also lead the European team's efforts to raise awareness of the company and deliver long term growth across mainland Europe.
His more than fifteen years' experience in MR includes working as CEO at research agency Markteffect, and most recently a spell as Sales Director at Kantar Profiles, responsible for its key verticals in the BeNeLux and Scandinavian regions.
Pureprofile MD UK/EU and US Tim Potter comments: 'We are extremely impressed by the outstanding results we have seen across Europe. Joris is highly versatile and accomplished, and has been a true asset to the Pureprofile team. He has developed the European business at such a fast pace that we are confident we will go on to exceed our business goals'.
Web site: www.pureprofile.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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