Launch for New UK Firm Pure Healthcare Strategy

In the UK, long-time healthcare sector researcher Hannah Osborn has launched an agency called Pure Healthcare Strategy, providing clients with bespoke life sciences marketing intelligence and strategic advice.

Osborn (pictured) worked most recently at healthcare market analyst VoxBio, where she served as Head of Market Research. Before this she held senior-level research and consulting roles at Research Partnership, Ipsos Healthcare, IQVIA and QuintilesIMS, Campbell Alliance and Synovate Healthcare. She holds a BA in Pre-clinical Medicine from the University of Oxford.

Her new company, Pure Healthcare Strategy, will focus on helping clients prepare for growth opportunities and market changes, by understanding customers' unmet needs and competitors' strengths and weaknesses, and aligning strategies with measurable KPIs to track success and growth. Specifically, the company offers services such as landscape and stakeholder mapping, customer segmentation, and competitor intelligence and market trend understanding. Other offerings include support for concept evaluation and device prototype testing, launch and market entry strategy, brand health tracking, and customer experience evaluation.

Osborn comments: 'The world is constantly changing and we mirror that by being adaptable and nimble. The team is full of energy and passion, delivering modern, engaging and immediately actionable outputs with a fresh perspective'.

Web site: www.purehealthstrategy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.