Former Ad-ID Leader Joins Ad Data Platform Advocado

St Louis, MO-based cross-screen advertising data platform Advocado has appointed ad industry data and tech expert Harold Geller as VP of Strategic Development.

Established in 2017, Advocado offers software which integrates, analyzes and activates data in real time to help clients target multi-screen campaigns. The platform uses signal data via patented watermark technology, natural language processing, automated content recognition and real-time weather data, to connect off-line and online audience behavior and uncover and influence the customer journey. Just over a year ago it announced plans to hire another 100 staff; and last December it acquired Kantar's ad verification solution BVS, and shortly afterwards secured $10m in new capital.

Geller (pictured) worked at ad agencies including Foster Advertising, Ogilvy & Mather and Mindshare early in his career, and has spent most of the last fifteen years as MD and later Executive Director of Ad-ID, a digital ad coding initiative established by the 4As (American Association of Advertising Agencies) and ANA (Association of National Advertisers).

Web site: www.myadvocado.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.