Behaviorally Opens Dubai Hub

US-headquartered shopper and digital marketing consultancy Behaviorally has opened a hub in Dubai, where it has appointed former Nielsen MD Abhik Gupta as a Consultant.

The firm, which combines a proprietary behavioral framework with insights and category expertise, continues to expand with new offices recently in Vietnam, the US, Switzerland, France, Germany, Australia, The Philippines and Thailand.

Gupta (pictured) brings more than 25 years of industry experience, including leadership positions at MMJS Consulting (Middle East), FT Consulting (EEMEA), Nielsen (Middle East and Africa), GfK (Middle East), Godrej Soaps (India), and Colgate-Palmolive (India). He currently advises clients on business strategy, market development and in-market implementation for the Middle East/Africa region.

Commenting on the news, APAC MD Nichole Gu said: 'We are rapidly growing our team in the region, and we're excited to have Abhik join as he helps to grow our presence in the Middle East. With his extensive expertise and as an industry thought leader, he will be a fantastic addition to our team and support our strategic vision throughout this region'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.