CMI Repositions Audience Intelligence Practice

US-based healthcare and life science services firm Communications Media Inc. (CMI) has re-positioned its Audience Intelligence practice to connect audience strategy, marketing/ad research, social media intelligence and data insights.

Owned by WPP, CMI focuses on health, wellness and pharmaceutical marketing, with core offerings spanning audience strategy, planning, development and insights; data and analytics; buying and investment; and direct response and customer experience. The firm has now brought together several of its standalone departments into one group, combining real-time social media and attitudinal data.

Leading the practice is former AstraZeneca/ListenLogic exec Liz McShea (pictured) as Group VP, Audience Intelligence, supported by Rick Johnson, who previously worked at Aetna/CVS Health, and will now focus on market research and social media intelligence team management as VP, Intelligence Solutions. Johnson and the Market Research and Social Intelligence teams will use the company's CheckUp and Media Vitals research solutions to provide healthcare audience insights. The team's leadership team also includes Fabian Henault, VP Market Research.

EVP Innovation, Content and Partnerships Julie Hurvitz Aliaga comments: 'Our industry often talks about improving patient outcomes and in evolving our Audience Intelligence group we've been able to walk the walk. The evolution of standalone departments into one holistic group with strategic leadership sends innovation to the forefront by bringing real-time social and attitudinal data together'.

Web site: www.cmimedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.