Triton Hires Former Xaxis Exec for Programmatic Push

Audio and podcast data and measurement tech firm Triton Digital has appointed former Xaxis exec Josh Yamuder as Director of Partnerships, Programmatic Marketplace.

iHeartMedia-owned Triton Digital offers MRC-accredited measurement services, and technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton has developed an online audio measurement service called Webcast Metrics, and Podcast Metrics, an IAB-certified podcast measurement service. The firm's Programmatic Audio Marketplace enables advertisers to reach targeted audiences through predictive modeling, while providing publishers with access to real-time insights.

Yamuder (pictured) joins from digital audio marketing solutions provider Targetspot, where he was Programmatic Manager, North America. Before this, he worked for WPP-owned audience profiling and targeting division Xaxis as Programmatic Specialist, leading innovation, planning, and execution of audience targeted programmatic campaigns for clients; having earlier been a Media Planner at WPP's GroupM.

Commenting on the appointment, Stephanie Donovan, Global Head of Revenue, said: 'Programmatic buying of audio inventory has exploded in part due to the efficiency at which buyers can reach targeted audiences at scale. Josh's programmatic experience will be invaluable as we build on our commitment to help publishers and buyers across the globe leverage programmatic technology to execute their audio advertising strategies effectively.'

Web site: www.tritondigital.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.