KS&R Promotes Two to Board

US-based strategic consultancy and MR firm KS&R has appointed Kathleen McKnight and Dan Conners to its Board of Directors.

Syracuse, NY-based KS&R (Knowledge Systems & Research) acquired consumer motivation and influencing specialist Buyer Persona Institute earlier this year and now operates it as a distinct division; and Tumble, an 'Experience Lab' for human-centred design. The firm works for clients across a board range of sectors including technology, business services, entercom & recreation, healthcare, retail & e-commerce, and transportation & logistics.

McKnight (pictured top) joined the firm more than twenty years ago and supports B2B and technology focused clients on a global basis, with specialisms in fine tuning brand messaging via win/loss analysis, brand tracking, message testing and segmentation studies.

Conners (pictured, below) arrived at the company in 2012 and has mainly focused on the retail, e-commerce, and logistics industries, helping with price optimization, new product development, segmentation, value proposition, brand health and messaging, and customer journey.

The pair join Chairman Jay Scott and President Mike Nash on the Board, along with Kris Fischer, Joe Snyder, Chris Reimann, Jim Kraus, Mike Bard, and Christine Nelson.

Scott comments: 'We are very pleased to welcome Kathleen and Dan to the Board of Directors. Their long-standing commitment and dedication to KS&R and our clients is unparalleled. I believe that their unique experience and insight will provide great value at the Board level'.

'We are embarking on our 40th year at KS&R' adds Nash. 'As we look to the future, developing the next generation of leadership is critical to ensuring we continue to serve our clients at the highest level'.

Web site: www.ksrinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.