Amy Fenton Joins MarketCast as Head of Ad Solutions

Former Kantar / Nielsen exec Amy Fenton has joined Los Angeles-based consumer insights and analytics business MarketCast, as Head of Ad Solutions.

MarketCast offers a mix of research analytics and big data science to provide insights for Hollywood studios, streaming services, video games publishers, lifestyle brands and sports leagues and teams. Fenton (pictured) joins with more than two decades of ad and consumer research experience. Most recently, she was Chief Client Officer at Kantar North America, where she led the client service teams responsible for managing the company's top brand and advertiser relationships. Before this she held research, client service and marketing leadership roles at Ipsos; and she spent more than two decades at Nielsen on the 'Buy' side of its business (now NielsenIQ); having begun her career at Procter and Gamble.

In her new role, Fenton will lead all MarketCast's advertising research, overseeing its Ad Solutions organization, which includes more than 200 advertising researchers and a portfolio of ad research products, including those from MarketCast's recent acquisitions of Phoenix Marketing International, Communicus and Invoke. She will also work with the product, technology and data science teams to further evolve the company's ad solutions.

Commenting on the appointment, CEO John Batter said: 'Amy is one of the best and brightest leaders in advertising research today, having spent decades working on all sides of the business. Her experience guiding large research and client-focused teams, in service of the biggest brands on the planet, will be invaluable to MarketCast as we continue to aggressively innovate and grow our Ad Solutions portfolio and challenge the industry incumbents'.

Web site: www.marketcast.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.