Frawley Named Alterian Chairman

Andrew Frawley, the former CEO of database marketing firm Epsilon, has been named of Chairman of customer engagement technology specialist Alterian.

Alterian's CX platform enables brands to fully understand and act upon customer interactions, gathering relevant data from multiple touchpoints, recommending best next actions and delivering relevant experiences. It includes AI that analyzes customer interactions, and customer journey orchestration, which delivers individualized customer experiences to any channel.

Frawley (pictured) joins with more than 30 years' operational experience. Most recently, he served as CEO of marketing planning, measurement and optimization specialist Marketing Evolution, where he remains a member of the Board. Prior to this he was CEO of V12 Data, before which he led database marketing firm Epsilon. Earlier in his career, Frawley was President and CEO of Clicksquared, and he founded and led Exchange Applications.

Commenting on the appointment, CEO Bob Hale said: 'Andy's talents and experience will be invaluable as we continue to evolve our solutions and we are excited to have Andy as our new Chairman. He brings us a wealth of experience in CEO roles, which will provide essential executive guidance for our platform in the rapidly changing real-time CX and AI market'.

Web site: www.alterian.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.