Audience Precision Names Head of Research and Insights

Sydney-based media consultancy and tech business Audience Precision has promoted James Allerton to the role of Head of Research and Insights.

The firm has a team of data scientists, researchers, strategists and software developers, and last year launched an end-to-end platform called Precise360, tapping consumer behavioural data to create a 'full media strategy guidance system'.

Allerton (pictured) joined as a Research Analyst in 2018, and most recently served as Insights Team Lead, managing the Insights unit. He previously worked for Roy Morgan as an Account Manager in the Client Services Finance team, before which he held a consumer insights and MR role at the Commonwealth Bank.

In his new role, Allerton will be responsible for leading the business' research and insights operations, while also being involved in business planning. He will report to global CEO Haydon Bray, who comments: 'In his time at Audience Precision, James has become a highly valued and respected part of our Research and Insights division. In his new role, James will be a central member of our leadership team and will be deeply involved in our new business efforts, which are a core focus for us in 2023'.

Web site: www.audienceprecision.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.