New CEO for Media and Analytics Consultancy Adswerve

Digital media and analytics consultancy Adswerve has appointed Roger Berdusco as Chief Executive Officer, replacing founder Clint Tasset, who will remain on the company's Board of Directors.

Headquartered in Denver, Google Marketing and Adobe Solution Partner Adswerve employs more than 200 media and analytics professionals, helping clients connect with customers through data-driven strategies. Last year, the firm acquired Metric Partners Consulting, which offers Adobe platform implementation, integration and managed services.

Berdusco (pictured) joins after eleven years at creative agency Triad, latterly as CEO. Prior to this he held senior marketing and product management roles at ConAgra Foods, Pepsico, Frito Lay and Kraft Foods Group. He has also served as an Adswerve Board member and advisor for the past four years.

Tasset comments on the appointment: 'As a Board member, Roger has not only been a key advisor and mentor to me, but has played a crucial role in the company by leading key strategic projects. The Board and I appointed and approved Roger as CEO. His customer-centric approach to the business makes him the perfect organic fit'.

Web site: www.adswerve.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.