Behavioural Research Agency Irrational Hires Two

In London, behavioural research consultancy the Irrational Agency has appointed Sonia Quadri as Operations Director, while Helen Brown joins as an Associate Director.

The Irrational Agency uses a suite of proprietary behavioural research tools and techniques combining qual detail and quant speed, and including narrative research, 'System 3' and behavioural conjoint. Quadri joins with more than a decade of experience in project management and operations roles, having begun her career at Ipsos Retail Performance, and more recently served as MD of PDI.

Brown is a quantitative researcher, who previously worked at KPMG Nunwood and MMR Research. Most recently she served as Global Research & Insight Director at MetrixLab.

Commenting on the news, MD Stephanie Shaarwi, said: 'Sonia is an extremely experienced operations professional and will be spearheading our drive to build on our operational excellence. And Helen's wealth of experience at as a senior researcher will be invaluable as we continue to enhance our existing quantitative capabilities and deliver impactful insights to clients'.

Web site: www.irrationalagency.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.