New Shanghai VP for Behaviorally

Shopper insights firm Behaviorally has appointed Francis He as Vice President, Market Development, based in Shanghai and servicing clients across Asia.

He brings more than twenty years' experience from firms including Kantar, Nielsen and The Walt Disney Company, and worked most recently as Senior Manager, Social Listening at Haleon. He holds a Bachelor's degree in Information Management and Systems.

Behaviorally combines a proprietary behavioral framework with insights and category expertise to help clients understand motivations for consumer purchasing. Yesterday it extended its TransactionPath suite with the launch of two new services, ShelfPath and DecisionPath, designed to understand 'New Retail' consumers shopping seamlessly across physical, social and other digital channels.

Managing Director of APAC Nichole Gu says of the appointment: 'We are so delighted to have Francis join the Behaviorally team to help support our customers in the region. It is exciting to see our team rapidly grow and Francis' expertise and experience in a range of industries will be a valuable addition to our team to support our strategic vision throughout Asia'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.