Kimberly Bastoni Appointed as First Suzy CRO

In New York, former Qualtrics exec Kimberly Bastoni has joined consumer insights tech firm Suzy as its first Chief Revenue Officer.

Suzy was founded in 2018 by former Crowdtap CEO Matt Britton and has since raised more than $100m in venture capital funding. The firm combines a wide range of research tools with an integrated consumer audience, allowing for continuous and iterative retargeting; and supports the entire product development cycle with qual and quant solutions from foundational research to shopper tracking.

Bastoni (pictured) joins with more than 30 years' MR experience. Most recently she served as Qualtrics XMi Head of Enterprise Sales, helping lead the company through its IPO process. Before this she was EVP North America at MetrixLab; Head of Global Marketing Strategies - and earlier Group MD - of GfK in New York; Head of US Custom Marketing at TNS; and she held senior positions at Millward Brown, Affinnova, IQuestics and NFO Research.

In her new CRO role, Bastoni will lead Suzy's customer acquisition strategy including marketing, demand generation, corporate communications and sales. She reports to Britton, who comments: 'Kimberly's extensive experience in the market research and SaaS industries will be a huge asset to our business as we continue to grow our research capabilities. Her data-driven approach and ability to scale companies will allow us to continue to disrupt the market research landscape and unlock new opportunities'.

Web site: www.suzy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.