OpinionWay Expands Luxury Offer with Three Hires

Paris-based OpinionWay has appointed long-time BVA execs Lea König and Truong Nguyen as joint leaders of its new Mystery Shopping Luxury division, while Sophie Archambot Corbière joins from Strategir to take over the management of the Corporate & Marketing Luxury division.

OpinionWay specialises in areas such as market understanding, brand issues and product and service development, for B2B and B2C clients. The group operates on all five continents - with particular expertise in China, the Middle East, the US, Japan and South Korea - from its offices in France (Paris and Bordeaux), North Africa (Algeria, Morocco and Tunisia), Eastern Europe (Poland) and Sub-Saharan Africa (Ivory Coast).

König and Nguyen join from BVA, where they co-managed the Luxury division. König was with the group for more than a decade, having previously worked for Dynamic Mystery Shopping (DMS) (acquired by BVA in 2014), as International Marketing Analyst, Luxury Brands; while Nguyen spent more than twelve years at DMS as Business Unit Manager, Luxury Brands, before moving to BVA after the takeover.

Co-founder Yann Aledo comments: 'OpinionWay, which is already present in this market in France, is delighted to welcome these two renowned experts to accelerate its international growth, particularly with luxury brands, but also in all sectors that need to evaluate the customer experience and the quality of sales processes'.

Archambot Corbière joins after more than twenty years at Strategir, where she latterly served as Head of Beauty & Luxury Strategy. She originally joined the company in 2000 as Senior Project Manager, having earlier worked for Kraft Foods as Brand Manager and Danone as Assistant Product Manager. Hugues Cazenave, President and founder, adds: 'OpinionWay already has solid expertise in international research on the various luxury markets and with the arrival of Sophie Archambot Corbière, we aim to strengthen our position and accelerate our development in a sector that has magnificently weathered the successive crisis of recent years'.

Web site: www.opinion-way.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.