On Device Hires First ANZ Commercial Director

Brand measurement company On Device Research has expanded to Australia with the appointment of Mark Griffiths for its newly created role of Commercial Director ANZ. He is based in Sydney, Australia, and his remit is to further expand the firm's brand measurement solutions across the APAC territory.

Founded in 2009 by former M:Metrics execs Alistair Hill and Tim Cleminson, On Device uses proprietary technology to deliver targeted data from profiled global panels. Griffiths (pictured) joins with more than two decades' commercial experience gained at media agencies, media owners and media research companies. Most recently, he worked for Kantar as Media and Digital Sales Director, responsible for the growth of Kantar Media's digital effectiveness offerings. Prior to this, he was Director of Agency Strategy at Val Morgan Cinema Network, and he held business director roles at OMG, Initiative, and MindShare.

In his new position, Griffiths will also be responsible for promoting the company's wider suite of products. Hill comments: 'It's great to have Mark join us at such a vital stage in the company's development. We look forward to expanding our client base into the Australian market and offering our award-winning measurement solutions further afield.'

The firm, which is headquartered in London, and also has offices in Dubai and Singapore, is online at: www.ondeviceresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.