Rep Data Appoints SVP of Research

In the US, data collection company Rep Data has appointed Steven Snell as Senior Vice President of Research.

New Orleans-based Rep Data carries out data collection for primary quant research studies for clients including MR and PR agencies, management consultancies, corporations, ad agencies and brand strategy consultants. Last year it launched a proprietary technique to screen out bots and automated scripts in surveys, and raised $6.5m in a Series A round of funding.

Snell (pictured) joins after three years at investment bank Goldman Sachs, where he was Principal Survey Methodologist, Product Management. Before this he worked for customer experience platform Qualtrics, latterly as Lead Research Methodologist, having joined in 2016 as the company's first in-house researcher dedicated to Research Services.

At Rep Data, Snell will report to Ryan Rothe, Chief Revenue Officer, and focus on brand tracking, product and concept testing, while leading thought leadership to establish industry best practices. Commenting on the appointment, founder and CEO Patrick Stokes said: 'Having Steve on the team helps us accelerate our vision and better support our customers. His experience conducting research and building and scaling research consultancies at some of the world's leading brands allows us and our customers to ensure we are delivering research that is trusted and sought after'.

Web site: www.repdata.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.