Luck and Mancusi's New Growgetter Names First CFO

In the US, data, insights and analytics sector growth marketing firm Growgetter has appointed Steven Landzberg as its first Chief Financial Officer (CFO).

Launched earlier this month by research tech entrepreneur Kristin Luck and former Voxpopme Chief Revenue Officer Jenn Mancusi, Growgetter offers a range of services, including marketing strategy and positioning, in addition to performance marketing and lead generation tactics driven by digital and social media activation. The agency's data-driven approach combines marketing tactics with measurement techniques and proprietary normative benchmarks, to deliver measurable results.

Landzberg (pictured) joins after senior financial leadership roles at Barclays Capital, Advent Capital Management and XRoads Solutions Group. In recent years, he also has provided investment and advisory services to private equity and hedge funds including Blue Equity, Stonehill, Downtown Capital and Off-Road Capital, through his financial consulting practice, Rockshelter Capital.

In his new role, Landzberg will be responsible for overseeing financial operations, driving strategic financial planning, and supporting the company's growth trajectory. Mancusi comments: 'Steve's deep understanding of financial strategy and predictive modeling, as well as his proven ability to drive results make him an exceptional addition to our leadership team. We are confident that Steve's insights and expertise will greatly contribute to our rapid growth and expansion strategy.'

Web site: www.growgetter.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.