Sponsorship Analyst Relo Metrics Hires Nielsen's Shortely

In the US, AI-powered sponsorship analytics platform Relo Metrics has appointed former Nielsen exec Paul Shortely as Chief Revenue Officer.

Santa Monica-based Relo Metrics enables brands to track and optimize their sponsorship investments, providing teams and leagues with the insights they need to retain and grow revenue. The company tracks sponsor exposure across live broadcasts, social media and streaming platforms, delivering insights through a single solution platform.

Shortely (pictured) joins after a long career at Nielsen, most recently as SVP, Sales Transformation, after a short stint as Chief Revenue Officer at analytics and outcomes firm Sensor Tower. Before this he spent nearly a decade at Nielsen, latterly as SVP of Global Sales, Marketing Effectiveness, leading a team of 56 sales professionals across the Americas, LATAM, EMEA and APAC regions. Earlier, he spent a couple of years at concept testing and forecasting software specialist Affinnova, prior to its acquisition by Nielsen.

In his new role, Shortley is tasked with driving international growth and developing new partnerships, while overseeing Relo's go-to-market team and expanding the company's sales force. Commenting on the appointment, CEO Jay Parasad said: 'Relo Metrics, with its unrivaled real-time data analytics and omnichannel reach, is primed for accelerated international growth. With his vast experience, Paul is exactly the right commercial leader we need to help realize the huge potential of Relo Metrics and of data-driven thinking for the entire sports sponsorship industry'.

Web site: www.relometrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.