Snider Joins Behaviorally in Bus Dev MD Role

Consumer purchasing analyst Behaviorally has appointed Brent Snider as Managing Director, Global Business Development. He joins from Maru where he was President & Chief Revenue Officer.

Behaviorally combines AI technology, a proprietary database and behavioral framework to help clients understand and drive the moment of purchase. In the last eighteen months the firm has opened locations in Los Angeles, Mexico City, Dubai, Hamburg, Melbourne, Geneva and New York City.

Prior to Maru, Snider (pictured) held senior roles at System1 Research and Kantar. In his new role, he will lead Behaviorally's sales and marketing initiatives, as it 'expands actively across new sectors including health & wellness, technology and retail'. CEO Alex Hunt comments: 'We are absolutely thrilled to welcome Brent to the Behaviorally team. His extensive expertise and track record in accelerating growth aligns seamlessly with our strategic plan to expand the customer base Behaviorally has the privilege of partnering with'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.