Portner Joins Retail Insights Firm Vista Grande

US and Canada-based consultancy Vista Grande has appointed Adam Portner as Senior Vice President, Business Development.

Vista Grande has developed 'Category Choice Architecture', which provides a framework to connect shoppers, products and retailers, both in-store and online. It also operates the 'Brand Choice Architecture' proprietary model, which classifies and quantifies products' functional and emotional benefits, their relationships to each other, and their direct influence on product choice; and Package Choice Architecture, giving a contextualized evaluation of packaging performance.

Portner (pictured) joins from online consumer research and rewards platform Prodege, where he served as VP, Client Solutions. Before this he worked for Dynata as SVP, Client Development, Corporate Digital Data Collection Solutions, responsible for leading the firm's Corporate Sales team across the US and Canada. Earlier he was VP Client Services and Operations at MetrixLab; and SVP, Client Services and Sales at IRI.

Company President Russ Onish comments: 'I am proud of our entire team for delivering innovative work that has generated tremendous revenue growth. I am confident Adam will accelerate that growth as he leads the charge in tailoring our research techniques to serve the needs of leading companies in verticals we haven't yet addressed'.

Web site: www.vistagrande.us.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.