Horizon Hires 'Human Intelligence' SVP for WHY Group

In New York, Horizon Media has appointed Scott Lukas as Senior Vice President of Human Intelligence in its WHY Group, which analyzes culture, people and brands.

Horizon Media established its behavioral science-based WHY Group to examine the cultural and societal factors that impact peoples' consumption choices. The WHY Group's separate Human Intelligence team helps Horizon tailor its recommendations for clients by enriching its data-driven offerings with behavioral economics insights.

Lukas (pictured) joins from ad services agency MMB, where he served as Head of Strategy, leading the Gulf State Toyota team. Before this he founded and served as Chief Strategy Officer at brand and communications strategy DOSAGE. He began his career as an account planner at Chiat/Day, before moving to Fallon McElligott Berlin.

Web site: www.horizonmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.