Verve Names SVP North America

Insights consultancy Verve has appointed former Hall & Partners exec Deidre Sullivan as Senior Vice President, North America. She is based in New York.

Verve employs in-house specialists in semiotics, AI, behavioral science, anthropology and social intelligence, alongside the full range of qual, quant and community research. Central to its offer is Ignite AI - a consultancy which the firm says 'unlocks the power of unstructured datasets to create new value'. It can also transform curated raw data sets into AI-generated consumer audiences ('intelligent personas').

Sullivan (pictured) joins from brand and communications research consultancy Hall & Partners, before which she was a Senior Partner at consumer and cultural insight agency Flamingo. During her career she has also managed strategy and content development for brands, media organisations and entertainment companies including The Economist, Marriott, and the Upright Citizens Brigade.

Web site: www.addverve.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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