Senior Hire Signals New Phase for Netquest

Panels and behavioral data specialist Netquest has appointed Jordi Guix as Client Solutions Director, signalling 'a new era of strategic growth and innovation', according to the firm.

Founded in Barcelona in 2001 as an Iberian and Latin American online panel specialist, and acquired by GfK in 2016, Netquest now operates in more than twenty countries, combines its panel feedback with behavioural, geolocation and audio-matching data, and maintains an extensive catalog of sociodemographic and behavioral profiling variables.

Guix's experience includes eleven years at Havas Media Group, latterly as Global Head of Insights and Analytics, six as a Brand and Senior Category Manager at Henkel and four at Kantar Worldpanel. Most recently he spent two years as Head of Brand Strategy & Data Insights at creative agency Jirada.

According to Strategy Director Enric Cid, Guix (pictured) is 'a visionary leader in brand strategy, marketing and insights' whose 'track record of championing brands centered around transformative purpose aligns perfectly with Netquest's mission'.

Web site: www.netquest.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.