Research tech firm SightX has moved its VP Global Commercialization Daryl Maloney McCall to focus on regional growth in Europe and APAC, as its offering and client base in these regions expands.
SightX is an end-to-end market research platform merging AI with consumer psychology, allowing users to create surveys, collect feedback, run experiments and analyze the data from central hub. Two years ago Apollo Intelligence, the parent of InCrowd and SurveyHealthcare Globus (SHG) made an undisclosed investment in the firm.
Maloney McCall (pictured) previously co-founded MR software company Research Reporter, and joined FocusVision (now part of Forsta) when it acquired the company in 2015. His new title is VP, APAC and Europe.
SightX co-founder Naira Musallam comments: 'With his extensive global market research technology experience, Daryl initially came onboard with SightX to assist us in our early growth strategies and commercialization. This included some great contributions to the SightX business model, value proposition, roadmap priorities and the eventual introduction of services to compliment our DIY offer. With the amazing growth of our team in the USA, we felt, and Daryl agreed, that the time was right for him to now narrow his focus to the expansion geographically'.
Co-founder Tim Lawton says the company has at the same time established a technology presence in both markets with servers located in both Europe and Australia, adding: 'This is an increasingly important consideration for clients due to privacy regulations'.
Web site: www.sightx.io .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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