Pureprofile Strengthens UK Team

Global data and insights company Pureprofile has announced two appointments to strengthen its UK operations. Samantha Cooke joins as Senior Partnerships Manager UK, and Tyrone S'ng as Client Development Manager.

Pureprofile offers research solutions providing insights into consumer behaviour to marketers, researchers and brands, building in-depth profiles of consumers via proprietary and partner panels and allowing users both to understand and then target / engage them. Founded in 2000 and based in Surry Hills, NSW, Australia, it now operates in North America, Europe and APAC.

Cooke's main role is to expand the firm's Audience Builder solution across the country, identifying new avenues for growth and cultivating the partner network in a wide range of sectors. She brings twelve years of partnership building experience, most recently from SaaS platform Runa, where he was a Senior Account Manager, and before that at loyalty solutions provider Tenerity, as Strategic Partnerships Manager.

Global Head of Innovation & Partnerships, Young Ham says Cooke's extensive background in nurturing partnerships make her 'the perfect fit for this role'.

S'ng (pictured, below) worked for Pureprofile in Singapore as a Client Solutions Manager, and helped to grow the business there - he will now explore new business opportunities for the Data & Insights business in the UK. UK MD Tim Potter says, 'Having known Tyrone and witnessed his exceptional contributions across the business from the other side of the globe, we are confident that his expertise will be a tremendous asset in driving our UK operations forward'.

Web site: www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.