Senior Appointments for MiQ

UK-based marketing intelligence and programmatic media specialist MiQ has announced a number of senior appointments: Canada CEO Alfie Atkinson adds the role of 'CEO of UK', while Suzanne Strasser Grant, Danny Hopwood and Mauricio Leon join the company in EVP / C-Suite roles.

MiQ, which has eighteen offices located across North America, Europe and Asia Pacific, connects clients' first-party data and enhances it with second- and third-party data; then analyses it to build creative with the right messages and target it via programmatic ad campaigns. In May this year the company launched a shopper intelligence solution called Consumer Link, combining transaction, media consumption, geo-contextual and behavioral data in a single platform.

Atkinson, having launched and rapidly grown the Canadian business, will drive innovation and growth in the UK, and says he is 'incredibly excited to lead our UK business, which is so core to MiQ's identity and legacy' - the firm is headquartered in London. He adds: 'Our team continues to be laser-focused on making MiQ the leader in all-things programmatic, and double down on what makes us so invaluable to our clients - purpose-built technology, underpinned by the sharpest data insights, and executed by the industry's most proficient traders, analysts and data scientists'.

Strasser Grant joins as EVP, Global Head of Agencies & Partnerships, based in New York, and brings more than 25 years of experience in sales and business development, as well as leadership roles at firms including Google, Snap, NBCU and Uber.

Hopwood joins in London as Global Chief Commercial Strategy Officer, and in fifteen years in digital media has worked at WPP, Publicis and OMG. In his new role he will use his extensive digital media, marketing, programmatic and ad tech expertise to drive integrated technology and product partnerships with MiQ's biggest customers.

Leon takes the role of Global Chief Commercial Trading Officer, also based in London. His global trading experience includes spells at Spotify and Omnicom Group, and he will now be integral to MiQ's global commercial trading relationships with holding companies and independent agency partners.

Company President Richard Dunmall comments: 'For a decade, Alfie Atkinson has proven himself as a vital leader and visionary for the Canadian market and we're confident that he will be instrumental in taking our UK business to new heights. With the additional expertise from Suzanne, Danny and Mauricio across programmatic strategy, integrated partnerships, and global trading as well - we're in an incredible position to double down on our mission to transform the industry, unlock new possibilities in programmatic, deliver the solutions and shared success our global customers deserve, and ultimately make MiQ evermore indispensable moving forward'.

Web site: www.wearemiq.com .

Left to right: Atkinson, Strasser Grant, Hopwood, Leon

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.