New Research Director for Bakamo

Social media intelligence specialist Bakamo has appointed Ipsita Bandyopadhyay, formerly Head of Research and Strategy at Mumbai's Quipper Research, as its new Research Director.

Bakamo analyses social media conversations to 'unearth deep insights' and reveal what it calls 'the unfiltered reality of public perception'. Bandyopadhyay spent six years at Quipper, and was promoted from Project Lead at the end of 2022. Earlier she worked at Flamingo and at RPG Enterprises, both in Mumbai; and in marketing and PR roles at companies focused on news, event and film production. Her new role includes developing new methodologies and steering Bakamo's strategic research initiatives.

Company co-founder Daniel Fazekas says of the hire: 'We've always seen ourselves as the proverbial jesters who showcase unfiltered insights. Ipsita's skill in translating social narratives into actionable strategies has already helped our clients to leverage complexity and achieve their objectives'.

Web site: www.bakamosocial.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.