ThinkAnalytics Appoints Worldwide CEO

In the US ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has appointed former Cisco and AWS exec Marc Aldrich as Worldwide CEO, starting in the new year.

ThinkAnalytics combines intelligent search and media content recommendations in its Think360 product suite, allowing video service providers, studios, broadcasters and media companies to deliver personalized content, viewer insights and audience monetization to more than 85 TV operators worldwide. The firm has joint headquarters in London and Los Angeles. In May it appointed former TVSquared President Jo Kinsella as Strategic Advisor, Advertising and last week it brought in former Nielsen exec Matt Pagen as SVP in its ThinkAdvertising team.

At AWS (Amazon Web Services) Aldrich has served as GM for the Media and Entertainment (M&E) Industry Business Unit since 2019, leading a global team of industry technical and business specialists, developing the unit's industry strategy and building key business relationships with customers and partners. Prior to this he worked for 22 years at Cisco, starting the company's cable sales organization in 1997 and rising to lead the Americas sales region for the networking giant's Global Service Provider Segment. He also held global responsibility for Cisco's service provider video architecture, strategy and go-to-market.

ThinkAnalytics Chairman Eddie Young comments: 'It is a real pleasure and honor to appoint Marc as our Worldwide CEO. His industry insight and his exceptional business prowess make him the right person to lead ThinkAnalytics as we head into the most exciting growth trajectory in our history. I have known Marc for over ten years both at Cisco and AWS and have always admired his achievements as a leader who nurtures talent to build the most diverse and high performing teams that always put the customer first. His induction as a Cable TV Pioneer this year is testament to his success in the industry'.

The company is online at www.thinkanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.