Pureprofile Expands and Hires in Germany and Portugal

Australia-based data and insights company Pureprofile is opening new offices in Germany and Portugal, its twelfth and thirteenth worldwide; and has appointed Thorsten Hardtke as Business Development Manager for DACH and Ricardo Cordova for Portugal and Spain.

Pureprofile delivers online research solutions to agencies and brands, and operates the Audience Builder platform which hosts panels for a number of global partners and completed more than two million surveys in the twelve months to June '23. The panels are among the tools used to build its in-depth profiles of consumers, which allow clients to understand, target and engage with their audiences. The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC.

Hardtke spent seven years at Kantar TNS in Sweden and Millward Brown (now part of the Kantar Insights Division) in Australia, as Team Lead Project Manager. More recently he was Sales Manager at Norstat in Germany.

Cordova was previously Business Development Manager and Project Manager at Netquest for more than six years.

According to Managing Director for the UK/EU & US business, Tim Potter, the expansion marks 'an exciting chapter' for the firm as its European business undergoes rapid growth. He comments: 'With the invaluable expertise of Ricardo and Thorsten now part of our team, we are well-positioned to establish strong client relationships in new markets, accelerating our growth and solidifying Pureprofile's presence in Europe'.

Web site at www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.