Fifty Plus Hires for Insight-based Ad Tech Firm LoopMe

AI-based ad optimisation and measurement firm LoopMe has announced the recruitment of more than fifty new employees, growing its workforce by some 20%. This includes the appointments of Slava Taraskin as VP Business Development, and Adam Parker as VP of Corporate Development & Strategy

LoopMe, whose Intelligent Marketplace platform has 'consumer insights and AI at its core', was founded in 2012 and is headquartered in the UK, with offices across seven major US cities and in Toronto, Singapore, Sydney, Tokyo, Dnipro, Krakow and Hong Kong. Two years ago funds advised by Mayfair Equity Partners invested $120m to acquire a majority stake in the company, which said the funds would be used to expand internationally and bring new products to market. LoopMe then announced senior hires a year ago, along with 2022 revenue growth of 55% to surpass $150m.

Taraskin will oversee the growth of the firm's publisher partnerships and supply inventory, while Parker is responsible for strategic initiatives for future growth opportunities. A number of senior promotions have also been made. Rob Cukierman (pictured) takes the new role of Chief Product Officer, while Brian Bell becomes GM, North America. Four people are promoted to AVP level, all having served for 'severa; years' at LoopMe: Matt Petillo for East Coast Sales, Matt Costabile and Natasha Alarakhia for Client Services and Dmytro Ivanskyi for Operations.

CEO Stephen Upstone comments: 'We are seeing the benefit of our decade-plus investment in AI - which powers all of our products and is providing great value for customers - underpinning double digit growth in 2023, which was a difficult year for many adtech companies. LoopMe also secured two new patents in 2023 and has a pipeline of new innovation and patents coming in 2024 and beyond'.

Web site: www.loopme.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.